Design and Animation · Mumbai
Animation studio in Mumbai that turns complex ideas into videos people finish watching.
We script, storyboard, design and animate explainers, motion graphics and brand visuals in-house, so one team owns the idea from first frame to final file. We report on view-through, enquiries and conversions rather than view counts alone, and we take no shortcuts: original artwork, licensed music and every source file handed over.
What is design and animation?
Design and animation is the combined practice of graphic design, motion graphics and animated video, used to explain products, tell brand stories and make marketing more memorable. It covers concept, script, storyboard, illustration, animation, sound and delivery, with the business aim of making ideas easier to understand and act on.
What do ABC Designs’ design and animation services include?
ABC Designs is an animation studio in Mumbai and a graphic design agency in Mumbai, based in Andheri East and founded in 2012. Our services cover graphic design, motion graphics, explainer videos, brand and social animation, UI animation and ad creatives, within our wider Branding and Creative Design work. Every engagement starts with an audit and a 90-day roadmap, and reporting is monthly.
Diagnosis
Why isn’t my video or animation working?
Weak videos usually fail for practical reasons, not artistic ones. These are the six causes we check first, and most have two or three at once.
No single clear message
You’ll notice: viewers finish the video but can’t say in one sentence what it was about.
How we fix it: write a one-sentence message and a script before any artwork starts.
Too long for where it’s shown
You’ll notice: your video analytics show most viewers leaving within the first seconds.
How we fix it: front-load the hook, fit lengths to each platform and cut shorter versions.
A style that doesn’t match the brand
You’ll notice: the animation looks like stock footage or like it belongs to a different company.
How we fix it: draw custom artwork from your brand colours, type and tone, not from templates.
Designed only for sound-on
You’ll notice: muted autoplay viewers lose the story, and captions are missing or hard to read.
How we fix it: design for sound-off first and build in captions, as WCAG 2.2 requires for prerecorded audio.
Motion that distracts
You’ll notice: viewers remember the effects, not the message.
How we fix it: use purposeful timing and easing, avoid flashing, and respect WCAG’s pause, stop, hide rule for moving content.
No place to act or be found
You’ll notice: the video ends without a next step, or sits on a page that search engines can’t read.
How we fix it: add an end-card action and follow Google’s video guidance for video pages.
What’s included
Our design and animation services
These eight services are combined into one plan, not bought à la carte. The audit decides which ones you need, whether you want an animation company in Mumbai for a single explainer or animated video services for a whole year of content.
Creative Graphic Design
01Print and digital design from a team that treats layout as communication.
- Brochures, decks and posters
- Infographics and data visuals
- Brand-consistent layouts
You get: Print-ready and screen-ready design files
Motion Graphics & Animation
02Motion graphics services from a 2D animation company in Mumbai that turn static ideas into short, clear animation.
- 2D animation and kinetic type
- Logo and title animations
- Licensed music and sound design
You get: Final video in master and social-ready formats
Explainer Video Animation
03From an explainer video company in Mumbai that handles everything from script to final render.
- Script and storyboard
- Illustration and animation
- Voice-over and captions
You get: Explainer video with captions and source files
Branding Design & Animation
04Motion that carries your brand identity. For the identity itself, see Branding Solutions.
- Animated logo and brand reveal
- Motion guidelines to match your brand
- Templates for recurring videos
You get: Animated brand kit
Social Media Design & Animation
05Animated posts and stories made to work on a muted phone screen. Static posts sit with Social Media Creatives.
- Animated posts and stories
- Short loops cut from longer videos
- Captions designed in
You get: Social animation pack
UI Animation & Interaction Design
06Motion inside websites and apps that guides people instead of distracting them. See also UI/UX Design.
- Micro-interactions and transitions
- Animated prototypes
- Developer handoff specifications
You get: Animated prototype and handoff spec
Marketing & Advertising Creatives
07Banners, key visuals and animated ads. Media buying sits with our Performance Marketing team.
- Ad creatives and banners
- Campaign key visuals
- Animated variants for testing
You get: Ad creative set
Custom Visual Storytelling
08A story told across illustration, motion and still design for a launch or brand moment.
- Story concept and narrative arc
- Custom illustration and characters
- Mixed formats: video, motion and still
You get: Story treatment and style frames
Animation in 2026
Motion graphics, 2D animation or explainer video: what to ask an animation studio in Mumbai for
WCAG 2.2 Success Criterion 1.2.2 requires captions for prerecorded audio in synchronised media (WCAG 2.2, W3C, 2023), so a video without captions excludes viewers and fails a basic accessibility test. We build captions into every animation, whichever style you choose.
| Motion graphics | 2D character animation | Full explainer video | |
|---|---|---|---|
| Best for | Short branded clips, titles, data visuals and social loops | Stories with characters and scenes | Explaining a product or process end to end |
| Typical length | 5 to 30 seconds | 30 seconds to 2 minutes | 60 to 120 seconds |
| Strengths | Fast to produce, flexible, easy to update | Emotional pull and memorable personalities | Script, visuals and voice work as one piece |
| Limits | Less suited to emotional storytelling | More production time and cost | Needs a clear script and agreed message first |
| What we need from you | Brand assets and key message | Story brief and character direction | Product knowledge, goals and approval contacts |
Starting from nothing? Build the foundation with Logo Design or Branding Solutions, then bring it to life here.
Our process
The first 90 days, and what happens after
Every engagement follows one roadmap, so you always know what’s next.
- Month 1 · Weeks 1–4
Discovery & script
- Kick-off: goals, audience and message
- Script and storyboard
- Style frames for look and feel
- Schedule and approval plan
Deliverable: Script, storyboard, style frames and 90-day roadmap
- Month 2 · Weeks 5–8
Design & animation
- Asset and character design
- Animation of approved scenes
- Voice-over and music selection
- Review rounds with your team
Deliverable: First full cut for review
- Month 3 · Weeks 9–12
Polish & delivery
- Sound mix and captions
- Platform formats and cutdowns
- Final checks for legibility and motion
- Handover of final and source files
Deliverable: Final videos, cutdowns and source files
- Month 4 onward
Distribute & extend
- Monthly motion and design pack
- Tests of hooks and video lengths
- Refresh of older videos
- Monthly review call
Deliverable: Monthly dashboard and review call
Timelines
How long does design and animation take to work?
A typical explainer video takes a few weeks from script to final file, and its impact shows within the first 4 to 8 weeks of use. Pace depends on how fast approvals come back.
Script, design and release. Script, storyboard, artwork and animation are completed and the first video goes live. Early numbers are a small sample, so we read them as clues, not verdicts.
Learn and refine. Enough views exist to see where viewers drop off and which placements convert, and cut-downs or new versions are made to match.
Compound. A library of on-brand videos and motion assets builds recognition and shortens sales explanations. Results depend on your offer, audience and distribution, so we won’t promise a number.
Reporting
How we measure design and animation success
You get a live Looker Studio dashboard and a monthly review call, built around these numbers in order of importance.
| Metric | Why it matters | Source |
|---|---|---|
| Enquiries and conversions from pages with video | The number that pays for creative work: calls, forms and sales from visitors who watch. | GA4 + CRM |
| View-through rate and watch time | Shows whether the story holds attention to the end. | YouTube Analytics and platform insights |
| Click-through from end cards | Tells us whether the call to action works. | GA4 + platform insights |
| Engagement on animated posts | Shows which hooks, lengths and styles earn saves and shares. | Platform insights |
| Conversion rate of pages with video | Compares pages before and after the video was added. | GA4 |
| Caption and accessibility checks passed | Confirms every video is usable on mute and by deaf viewers. | QA checklist |
| Turnaround against plan | Whether files arrived on the dates agreed. | Project tracker |
Design and animation by business type
What we prioritise depends on how your customers buy
Startups and SaaS companies
Buyers need to grasp an unfamiliar product in the first minute.
FOCUS · Explainer video, product walkthrough, onboarding animation
Real estate and developers
Buyers compare projects online and respond to clear, polished launch material.
FOCUS · Launch animation, amenity highlights, social cut-downs
Healthcare and pharma
Audiences need accurate, calm explanations of complex topics.
FOCUS · Process explainers, patient education, careful accuracy checks
Education and edtech
Learners remember what is shown step by step.
FOCUS · Concept explainers, course promos, short lesson animations
Finance and fintech
Users trust what they understand, and products are often abstract.
FOCUS · Product explainers, security and process animations, ad creatives
Manufacturers and B2B
Technical buyers want clear proof of how a product or process works.
FOCUS · Process animations, product demos, trade show loops
Our standards
Design and animation: what we do, and what we never do
Animation depends on licensed music, voices and artwork, and moving content can exclude viewers if it’s poorly designed. We work to WCAG’s pause, stop, hide rule for motion and keep every licence on file; we’re designers, not lawyers.
We always
- Write the script and storyboard before animating
- Caption every video
- Licence all music, fonts and footage, in line with the Copyright Office of India rules
- Avoid flashing and let viewers pause moving content
- Hand over source files in your name
We never
- Pass off stock animation as custom work
- Use unlicensed music, voices or artwork
- Use flashing effects that can trigger photosensitive reactions
- Promise views, virality or conversion rates
- Hold your source files back to force a retainer
Pricing
How much do design and animation services cost in Mumbai?
Cost depends on video length, how complex the style is, how many scenes and characters you need, whether you want voice-over, and how many revision rounds the plan allows. That’s why quotes for the same-sounding video can differ so much.
Explainer video project
Custom quote
A fixed-scope video from script to final file.
- Script and storyboard
- Illustration and animation
- Voice-over, music and captions
- Final and source files
Motion and design retainer
Custom monthly quote
A regular pack of animated and designed assets.
- Agreed monthly pack of assets
- Animated posts and short clips
- Print and presentation design
- Monthly review and report
Creative studio partner
Custom monthly quote
A larger pack with longer videos and campaign sets.
- Longer explainers and campaign sets
- Ad creative variants
- Fortnightly check-ins
- Dashboard and quarterly creative review
What changes the price: video length, style and scene complexity, number of characters, voice-over and music, cut-downs for platforms, revision rounds and approval speed.
Tools
The design and animation tools we use
Design and animation software for the work, Google’s tools for the proof.
FAQ
Design and animation: frequently asked questions
Still unsure? Ask for a free video strategy call and we’ll answer them for your project specifically.
What is design and animation?
Design and animation is the combined practice of graphic design, motion graphics and animated video, used to explain products, tell brand stories and make marketing memorable. A project covers concept, script, storyboard, illustration, animation, sound and delivery, so a complex idea becomes something an audience can follow and act on in under two minutes.
How much does an animation studio in Mumbai charge?
Animated video services in Mumbai are priced by scope: video length, style complexity, number of scenes and characters, voice-over and revision rounds. ABC Designs quotes after a short discovery call and offers three models: a one-time explainer project, a monthly motion and design retainer and an advanced monthly retainer for video animation services.
How long does an explainer video take to make?
A typical explainer video takes a few weeks at ABC Designs, from script to final file, depending on length and style. Script and storyboard come first, then illustration and animation, then sound, captions and delivery. Feedback speed is the biggest variable, because delayed approvals pause the schedule.
What’s the difference between animation and live-action video?
Animation can show ideas that can’t be filmed, such as software, processes or abstract concepts, and it stays on-brand without a shoot. Live-action suits real people, places and testimonials. ABC Designs focuses on animation and motion design, so for a shoot we’d recommend a production partner.
Can you guarantee views, virality or leads?
No. No studio can honestly guarantee views, virality or conversion rates, because results depend on your offer, audience, distribution and budget. ABC Designs commits to a clear script, original artwork, agreed timelines, captioned deliverables and monthly reporting on view-through, clicks and enquiries. We never buy views or fake engagement.
What does a monthly design and animation package include?
A monthly package from ABC Designs includes an agreed amount of design and motion work, such as animated social posts, short explainers, ad creatives or presentation graphics, plus a monthly review. Advanced packages add longer videos and campaign sets. Exact quantities are fixed in your 90-day roadmap before work starts.
What reports will I get on my videos and creatives?
You get a live Looker Studio dashboard and a monthly review call. Reports lead with business outcomes: enquiries and conversions from pages with video, then view-through rate, watch time, clicks from end cards and engagement on animated posts. We don’t report view counts alone, because they rarely show whether a video helped you win customers.
Can animated videos help me show up in ChatGPT, Gemini and Google AI answers?
Videos alone won’t earn AI citations, but well-structured video pages help search engines understand them. Google’s video guidance explains how to make videos discoverable, and Google’s documentation says normal SEO best practices apply to its AI features. ABC Designs makes the videos and transcripts; page optimisation sits with our SEO team.
Do you work with clients outside Mumbai?
Yes. ABC Designs is based in Andheri East, Mumbai, and works as an explainer video company in India for clients in other cities, through video calls, shared storyboards and written feedback rounds. Scripts, reviews and final files all move online, so you don’t need to be in Mumbai.
Can you animate my existing logo, illustrations or brand?
Yes. We review your brand assets first, then animate them as they are or adapt them for motion. If your logo or illustrations don’t translate well to animation, we’ll suggest small changes. Our Logo Design and Branding Solutions services can supply a stronger base if needed.
What happens if I stop the monthly retainer?
You keep everything we’ve created. Final videos, source files, fonts and licensed-asset details are handed over in your name, so your team or another studio can carry on. Monthly work simply stops, which means no new animation or design work is produced.
Is ABC Designs an animation company in Mumbai or a graphic design agency in Mumbai?
Both. ABC Designs is an animation company in Mumbai and a graphic design agency in Mumbai, founded in 2012 and based in Andheri East. Design and motion are handled by one in-house team, so your brochure, social posts and explainer video share the same look instead of coming from separate vendors.
How do I choose an explainer video company in Mumbai?
Choose an animated explainer video company by checking four things: work in your sector, who writes the script, who actually animates, and whether captions and source files are included. Ask for a written scope with timelines and speak to past clients. Be wary of anyone promising guaranteed views or one-day delivery.
Can you create 3D animation?
ABC Designs focuses on 2D animation, motion graphics and design. If you’re searching for a 3D animation studio in Mumbai, share your brief, budget and deadline and we’ll say honestly whether we’re the right fit or suggest alternatives, with references to the style you like.
Glossary
Design and animation terms, explained simply
- Motion graphics
- Animated text, shapes and illustration used to explain ideas, rather than characters acting out a story.
- 2D animation
- Animation made on a flat plane, using drawn or vector artwork that moves over time.
- Storyboard
- A sequence of sketches showing each scene of a video before animation begins.
- Explainer video
- A short video, usually under two minutes, that explains a product, service or idea clearly.
- Voice-over
- A recorded narration played over the visuals to guide the viewer through the story.
- Style frame
- A single finished frame that shows the look, colour and typography of the final animation.
- Frame rate
- The number of images shown each second. Common rates are 24, 25 and 30 frames per second.
- Captions
- On-screen text of the spoken words and key sounds, so videos work on mute and for deaf viewers.
Find out what’s holding your message back.
Get a free video strategy call: we’ll look at your goal and audience, suggest the right format and length, and outline the script approach in 30 minutes. Whether you’re comparing an animation studio in Mumbai or weighing an in-house hire, the advice is yours to keep.
- ✓ Led by a designer, not a sales script
- ✓ No obligation, no sales pressure
- ✓ Yours to keep, even if you don’t hire us