UX Audit · Mumbai
UX audit services that show exactly where your users get stuck, and what to fix first.
We review your website or app with analytics, session recordings, usability principles and real users, then hand you a prioritised fix list your team can act on. No redesign required to start, and the report is yours to keep.
What is a UX audit?
A UX audit is a structured review of a website or app to find usability, conversion and experience problems. It combines quantitative evidence (analytics, funnels, heatmaps) with qualitative evidence (expert review against usability principles, session recordings and testing with real users), and ends with a prioritised list of recommended fixes.
What do ABC Designs’ UX audit services include?
ABC Designs is a UI/UX design agency in Andheri East, Mumbai, founded in 2012. Our UX audit services cover analytics and funnel review, heuristic evaluation, session recording and heatmap review, usability testing, mobile and accessibility checks, a Core Web Vitals check, a form and checkout review, and a prioritised report with a walkthrough call. Because we also design and build, we can implement the fixes too.
Evidence-led UX audits from one Mumbai team, since 2012.
01 — Diagnosis
Signs your website or app needs a UX audit
If two or more of these sound familiar, an audit will usually find the cause faster than another round of guesswork.
Traffic, but few enquiries
You’ll notice: visitors arrive from ads and search, but very few contact you or buy.
How we fix it: Funnel analysis to find the exact step where they leave, and why.
High drop-off on one step
You’ll notice: analytics shows a sharp fall at a form, cart or sign-up screen.
How we fix it: Field-by-field form and checkout review, backed by recordings.
Users can’t find things
You’ll notice: support calls and emails ask where to find pricing, contact or key information.
How we fix it: Navigation and information architecture review against how users think.
Poor results on mobile
You’ll notice: mobile conversion is far below desktop, even with more mobile traffic.
How we fix it: Real-device testing of key journeys, with tap targets and layout checks.
A redesign that didn’t help
You’ll notice: the site looks newer, but numbers didn’t move.
How we fix it: Evidence on what actually blocks users, before more design work.
Endless internal debates
You’ll notice: design decisions are made by opinion and nobody can prove what works.
How we fix it: User testing and data that settle the argument.
02 — What’s included
What our UX audit covers
Eight checks, scaled to your product. A quick audit covers the essentials on one journey; a full audit adds more journeys and usability testing.
Analytics & funnel review
01We start from your data: where visitors come from, which pages they leave on and which steps lose the most people.
- GA4 funnel and drop-off analysis
- Top landing and exit pages
- Conversion tracking sanity check
You get: A map of where users drop off
Heuristic evaluation
02An expert review of your key screens against established usability principles, such as Nielsen Norman Group’s 10 heuristics.
- Navigation and information architecture
- Clarity of offers and calls to action
- Error handling and feedback
You get: Issues listed screen by screen
Session recording & heatmap review
03We watch how real visitors scroll, click and hesitate, so findings are based on behaviour, not opinion.
- Rage clicks and dead clicks
- Scroll depth on key pages
- Form field drop-offs
You get: Evidence clips for each key issue
Usability testing
04Real people from your audience try key tasks on your site or app while we observe where they struggle.
- Task scenarios for key journeys
- Small rounds of about five users
- Moderated or remote sessions
You get: Task success findings with quotes
Mobile & accessibility review
05Your key journeys checked on real phones and against basic accessibility guidelines.
- Tap targets, text size and spacing
- Colour contrast and keyboard use (WCAG)
- Forms on mobile
You get: Mobile and accessibility issue list
Speed & Core Web Vitals check
06Slow, jumpy pages hurt experience and conversions, so we check how your key templates perform.
- Loading speed (LCP)
- Responsiveness (INP)
- Layout stability (CLS)
You get: Speed issues tied to design fixes
Form & checkout review
07The step where most money is lost: enquiry forms, sign-ups and checkouts reviewed field by field.
- Unneeded fields and steps
- Error messages and validation
- Trust cues near payment
You get: A shorter, clearer flow plan
Prioritised report & walkthrough
08Every finding ranked by impact and effort, with a clear recommended fix, explained to your team on a call.
- Severity and effort scoring
- Annotated screenshots
- Walkthrough call with your team
You get: A fix list your team can act on
03 — Choosing the right option
UX audit, usability testing or full redesign: which do you need?
They solve different problems. An audit tells you what’s wrong; testing proves why; a redesign rebuilds what can’t simply be fixed.
| UX audit | Usability testing | Full redesign | |
|---|---|---|---|
| Answers | Where are users struggling, and what should we fix first? | Why exactly do users fail at this task? | How should the product work and look from now on? |
| Based on | Analytics, recordings, expert review | Real users attempting tasks | Research, testing and new design |
| Output | Prioritised fix list | Task success findings and clips | New designs and prototype |
| Best when | Numbers are weak and you don’t know why | You need proof before changing a key flow | The structure is broken beyond quick fixes |
| Effort | Lowest | Low to medium | Highest |
Ready to rebuild? See UI/UX design or website redesign →
04 — Our process
How our UX audit works, step by step
Every audit follows the same steps, so you know what we’re reviewing, what you’ll receive and what we need from you.
-
Step 1 · Kick-off
Goals & access
- Agree goals and key journeys
- Read-only analytics access
- Recording tool set up if needed
Deliverable: Agreed scope and journeys
-
Step 2 · Evidence
Data review
- Funnel and drop-off analysis
- Session recordings and heatmaps
- Speed and Core Web Vitals check
Deliverable: Problem areas identified
-
Step 3 · Review
Expert evaluation
- Heuristic review of key screens
- Mobile and accessibility checks
- Form and checkout review
Deliverable: Issue list with screenshots
-
Step 4 · Validate
Usability testing
- Task scenarios written
- Sessions with about five users
- Findings matched to issues
Deliverable: Test findings (when included)
-
Step 5 · Prioritise
Report
- Severity and effort scoring
- Recommended fix for each issue
- Quick wins highlighted
Deliverable: Prioritised UX audit report
-
Step 6 · Act
Walkthrough & next steps
- Walkthrough call with your team
- Questions answered
- Optional help implementing fixes
Deliverable: A plan your team can start on
05 — Timelines
How long does a UX audit take?
Timing depends on how many journeys we review and whether usability testing is included; we agree it in writing before we start. The free review of one journey is shared on a 30-minute call.
Access & scope. Goals agreed, analytics access shared and recording tools switched on if you don’t already have them.
Evidence & testing. Data, recordings, expert review and, where included, usability sessions with real users.
Report & walkthrough. The prioritised report is presented on a call, and your team can start on the quick wins straight away.
Typical sequence, not a guarantee. Bars are illustrative.
06 — Reporting
What we measure in a UX audit
Findings are backed by numbers wherever possible, so you can measure the effect once fixes go live.
| Metric | Why it matters | Source |
|---|---|---|
| Drop-off by funnel step | Pinpoints the exact screen where users leave. | GA4 |
| Conversion rate on key journeys | The baseline to measure fixes against. | GA4 |
| Task success in usability tests | Whether real users can complete the tasks that matter. | Usability tests |
| Form and checkout completion | Friction in forms and payment is the most common leak. | GA4 + recordings |
| Rage and dead clicks | Signals of confusion and broken expectations. | Microsoft Clarity |
| Core Web Vitals | Loading, responsiveness and layout stability. | PageSpeed Insights + Search Console |
| Accessibility issues | Contrast, labels and keyboard problems that exclude users. | Lighthouse + WCAG checklist |
07 — UX audits by business type
What we look at first depends on how your customers buy
Ecommerce & D2C
Small frictions in search, product pages and checkout cost sales at scale.
FOCUS · Product discovery, cart, checkout
B2B & manufacturers
Buyers need specs, proof and an easy way to request a quote.
FOCUS · Product pages, RFQ forms, navigation
SaaS & web apps
Trial users decide quickly whether a product is worth learning.
FOCUS · Onboarding, dashboards, trial-to-paid
Real estate
Buyers compare projects on mobile before they enquire.
FOCUS · Project pages, galleries, enquiry forms
Healthcare & clinics
Patients need clear, calm steps to find information and book.
FOCUS · Booking flow, accessibility, plain language
Mobile apps
Users judge an app in its first few sessions.
FOCUS · Onboarding, navigation, platform conventions
08 — Our standards
UX audits: what we do, and what we never do
An audit is only useful if it’s honest. We follow the W3C’s accessibility guidelines as our reference and base findings on evidence.
We always
- Base findings on data and observed behaviour
- Rank every issue by impact and effort
- Explain the reasoning behind each recommendation
- Hand over the full report for you to keep
- Use read-only access wherever possible
We never
- Pad the report to look thorough
- Recommend a redesign when fixes will do
- Guarantee a conversion lift
- Recommend dark patterns or fake urgency
- Share your data or findings with anyone else
09 — Pricing
How much do UX audit services cost?
Cost depends on how many journeys we review, how many platforms are involved and whether usability testing is included. You get a fixed quote before work starts.
Quick UX review
No cost
One key journey reviewed, with the three fixes that matter most.
- One journey reviewed
- Top three issues
- Recommended fixes
- 30-minute call
UX audit
Fixed quote before we start
A full expert audit of your most important journeys.
- Analytics and funnel review
- Heuristic evaluation
- Mobile and accessibility checks
- Prioritised report + walkthrough
UX audit + user testing
Fixed quote before we start
Everything in the audit, validated with real users.
- Everything in UX audit
- Usability testing rounds
- Session clips and quotes
- Fix plan for your team
What changes the price: number of journeys · website, app or both · usability testing · number of user groups · depth of the report. Help implementing the fixes is quoted separately.
10 — Tools
The UX audit tools we use
Tools for the evidence and tools for the report. You keep access to your own data throughout.
11 — Who does the work
Who runs your UX audit
Audits are run from our Andheri East office by the same in-house team that designs and builds websites and apps, so every recommendation is practical to build.
UX designers
Run the expert review and usability tests, and write the findings and recommendations.
Analytics specialists
Analyse funnels, drop-offs and recordings, and set baselines to measure fixes against.
Developers
Check that every fix is practical, and can implement the changes if you want us to.
12 — FAQ
UX audit services: frequently asked questions
Still unsure? Ask for a free UX review and we’ll answer them for your product specifically.
What is a UX audit?
A UX audit is an expert review of a website or app that finds where users get confused, slowed down or put off, using analytics, recordings, usability principles and often testing with real users. It ends with a prioritised list of fixes.
What does your UX audit include?
An analytics and funnel review, heuristic evaluation of key screens, session recording and heatmap review, mobile and accessibility checks, a Core Web Vitals check, a form and checkout review, and a prioritised report with a walkthrough call. Usability testing with real users can be added.
How is a UX audit different from a redesign?
An audit diagnoses problems and recommends fixes; a redesign rebuilds the interface. Many issues sit in a few key screens and can be fixed without a full redesign. If the audit shows a redesign is needed, our UI/UX design team can take it on.
How long does a UX audit take?
It depends on how many journeys we review and whether usability testing is included. We agree the timeline in writing before we start, and the free UX review of one journey is shared on a 30-minute call.
How much do UX audit services cost?
The quick review of one key journey is free. A full UX audit is priced by scope, mainly the number of journeys, platforms and whether user testing is included, and you get a fixed quote before work starts.
What do you need from us?
Access to Google Analytics (read-only is enough), a list of your most important journeys and goals, and if possible a session recording tool such as Microsoft Clarity. For app audits, a test build or store link.
Do you test with real users?
Yes, when testing is included. We run small rounds of about five users from your audience. Nielsen Norman Group research found that five users uncover most usability problems in one round.
Can you audit a mobile app?
Yes. We audit iOS and Android apps against platform conventions, test key flows on real devices and review app analytics where available.
Will the audit improve our conversion rate?
The audit itself changes nothing until fixes are made. It tells you which changes are most likely to help and why. No one can honestly guarantee a conversion lift, because results also depend on traffic, offer and pricing.
Can you implement the fixes?
Yes. Our designers and developers can make the changes, or you can hand the report to your own team. The report is yours to keep either way.
Do you audit websites built by other agencies?
Yes. Most audits are of sites and apps we didn’t build. We only need access to analytics and the live product.
Do you work with clients outside Mumbai?
Yes. We’re based in Andheri East, Mumbai, and run audits for businesses across India and abroad, with walkthroughs over video call.
13 — Glossary
UX audit terms, explained simply
- UX audit
- A structured review that finds usability and conversion problems in a website or app.
- Heuristic evaluation
- An expert review of screens against established usability principles.
- Usability testing
- Watching real users attempt tasks to see where they struggle.
- Funnel
- The series of steps users take toward a goal, such as product page, cart and checkout.
- Drop-off
- The share of users who leave at a particular step.
- Session recording
- An anonymised replay of how a visitor moved, scrolled and clicked on a page.
- Heatmap
- A visual showing where visitors click and how far they scroll.
- Rage click
- Repeated clicking on one spot, usually a sign that something isn’t working as expected.