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Interactive Solutions: Virtual Events, Touchscreen Games and Digital Experiences

Some briefs are not websites at all: a product launch people can play with, a conference that runs online, a touchscreen game for an exhibition stall.

ABC Designs has built interactive experiences for brands and events such as Cummins Virtual Factory, Nasscom NISC, Volkswagen Brand Conference, TechHRIndia, Godrej Appliances and MTV Fully Faltoo NFT. We plan, design and build them end to end, and we run them on the day.

Plan an Interactive Experience
Interactive digital experience built for a brand event

Interactive Experiences We Design and Build

For launches, conferences, exhibitions and brand campaigns.

  • Virtual and hybrid event platforms with lobbies, halls, live streams and networking

  • Touchscreen and big-screen games for stalls, malls and activations

  • Interactive product showcases and virtual factory or plant tours

  • Campaign microsites with quizzes, contests and user-generated content

  • Registration, check-in and leaderboard systems that tie into your CRM

  • Live support during the event, from rehearsal to wrap-up

See examples in our interactive solutions portfolio.

Visitors engaging with an interactive touchscreen installation

Why Brands Invest in Interactive Experiences

When people play a game or click through a virtual plant tour, they stay longer and have more reasons to talk to your team than when they sit through a presentation.

It also produces data. Every registration, game play, quiz answer or booth visit can be tracked, so marketing and sales teams know who engaged and how to follow up.

Interactive solutions work especially well for:

  • Product launches and dealer or partner meets
  • Industry conferences and award shows, online or hybrid
  • Exhibition stalls that need to draw footfall
  • Internal events, training and employee engagement

Our Interactive Solutions

Every project is built around the audience, the venue and the outcome you want.

Virtual Event Platforms

Virtual Event Platforms

Branded online venues with auditoriums, exhibitor booths, live streaming, chat and analytics.

Touchscreen Games

Touchscreen Games

Quick, fun games for touch displays and kiosks, with leaderboards and lead capture.

Virtual Tours & Showcases

Virtual Tours & Showcases

Explore a factory, product range or property online with guided, clickable scenes.

Campaign Microsites

Campaign Microsites

Contests, quizzes and launch sites that invite people to take part and share.

Event Registration & Check-in

Event Registration & Check-in

Online registration, QR check-in, badges and attendee communication.

Live Dashboards

Live Dashboards

Real-time scores, votes, polls and social walls on stage screens.

Digital Collectibles

Digital Collectibles

Campaign-led digital collectibles and rewards, like the NFT drop we built for MTV Fully Faltoo.

On-Ground Tech Support

On-Ground Tech Support

Our team on site or on call during rehearsals and the live event.

How We Deliver Interactive Projects

Events have fixed dates, so we plan backwards from the day.

  • Brief icon

    Brief

    We understand the event, audience, venue or platform, timeline and what success looks like.

  • Concept icon

    Concept

    We pitch ideas with rough flows and visuals so you can pick a direction quickly.

  • Design icon

    Design

    Screens, characters, game mechanics and branding are designed and approved.

  • Build icon

    Build

    Development with regular demos on the real devices or screens being used.

  • Rehearse icon

    Rehearse

    Load tests, venue checks and full rehearsals before the day.

  • Go Live & Report icon

    Go Live & Report

    We run it live, then share participation and engagement data afterwards.

Why Brands Choose ABC Designs for Interactive Work

Designers, developers and event-tech people working as one team.

  • Proven on Big Stages icon

    Proven on Big Stages

    Experiences delivered for enterprise brands, industry bodies and media networks.

  • Design-Led icon

    Design-Led

    Every screen is designed to be understood in seconds, even in a busy hall.

  • Built to Hold Up icon

    Built to Hold Up

    We load-test platforms and make kiosk games work offline, because a live event cannot be run twice.

  • Measurable icon

    Measurable

    Registrations, plays and interactions are tracked and shared with your team.

Related Services

Interactive projects often include:

ABC Designs team at work ABC Designs team at work

Frequently Asked Questions

Interactive solutions are digital experiences that people take part in rather than just watch: virtual event platforms, touchscreen games, virtual tours, quizzes, contests and live dashboards used at launches, conferences and exhibitions.

Simple games or microsites can be ready in two to four weeks. Virtual event platforms and custom installations usually need six to ten weeks. Share your event date early and we will tell you what is realistic.

Yes. We have built platforms where online attendees watch sessions, visit booths and network while the in-person event runs at the venue.

We focus on the software and content, and work with hardware partners or your event agency for screens and kiosks. We test on the exact hardware before the event.

Yes. Games, quizzes and registrations can collect contact details with consent and send them to your CRM or a spreadsheet in real time.

Often, yes. We can build it so content, branding and sessions can be updated for your next event without starting from scratch.